Litterati

Solution: Litterati empowers people to catalog and collect the world's litter, by providing the "ground truth" -- the objects, materials, and brands leaking out of the system -- we can stop litter at its source. The Litterati app allows users to capture the image, location and description of litter that they have collected. This information is then added to a database that can be utilised for a whole range of purposes. Through the power of a passionate community & brilliant partners, Litterati have seen a growing number of governments, corporations, NGOs, schools, & individuals use litter data to create policy changes that help systematically reduce litter.

Why is innovation to transform ocean health important to you: “Albert Einstein once said, "We cannot solve our problems with the same thinking we used when we created them." Clearly the status quo doesn't work. We must innovate and experiment to find solutions that do”. Jeff Kirschner, Founder and CEO.